The Croeso Cymraeg was a pilot project designed to work with 5 businesses within the hospitality sector located in the Holyhead district and catchment area.
The #Croeso Cymraeg was a pilot project designed to work with 5 businesses within the hospitality sector located in the Holyhead district and catchment area.
The aim was to provide tailored guidance and assistance to businesses on how to use or increase the use of the Welsh language in their business, to discover the economic benefits, add value to their business and make the Welsh language more prominent.
The #CroesoCymraeg pilot was undertaken during the National Eisteddfod visit to Bodedern, Anglesey in August 2017. This event attracts over 150,000 visitors to the Eisteddfod area each year and therefore, was a timely opportunity to improve the level of Welsh service, the cultural image, and the use of the language in and by the island’s businesses.
The five successful businesses were recruited through an open call process and offered a package of support which included, awareness raising activities about the language and positive use, support for events, translation and specialist marketing within their businesses and on social media.
All businesses reported an increase in footfall during the pilot period and committed to incorporating more use of the Welsh Language in their businesses.
The take up by businesses was not as expected, however some of the initiatives have been adopted by practitioners and the lessons learnt have been shared and progressed by Menter Iaith Môn