The Madam Wen pilot was one of two suggested pilots from previous research work undertaken for Digital Villages (Llanfechell, Talwrn, Bryngwarn) arising from a feasibility study looking at sharing local history by using new emerging technology.

The Madam Wen pilot aimed to pilot:

• How new digital technology Augmented Reality and Virtual Reality can be used for future economic benefit in in-land Anglesey
• How digital trails with added value can attract additional tourists all year round
• How accommodation providers in the heart of rural Anglesey can benefit via ancestry and living historical packages
• How innovative digital technology pilots from deeper rural areas can capitalize on and use heritage and conservation to protect and enhance the heritage product

FULL PROJECT DESCRIPTION

The Iorwerth Arms in Bryngwran, the island’s only community owned pub was chosen because the community was launching a new festival celebrating the story/fable of Madam Wen, Gwyl Madam Wen Festival,  The festival was full of historical and cultural influences and launched a new digital product which allowed customers to use an I Pad to access information about Madam Wen, on-line access and instant translation of a book about her life, a 3D interactive image riding a horse or flying on a dragon and the opportunity to take a selfie with a life size Madam Wen.

The product and festival proved to be a big success on the day, it is intended to roll out the concept to other community assets in the future.

Conclusions

The product and festival proved to be a big success, and it is intended to look at initiatives that improve and add value to the concept so that it can be rolled out in the future.