Holyhead Land Train – Study

The Holyhead Land Train Feasibility Study was commissioned to demonstrate that a Land Train pilot for Holyhead would benefit the local economy.

The Holyhead Land Train Feasibility Study was commissioned to demonstrate that a Land Train pilot for Holyhead would benefit the local economy.

Its main aim was to look at ways of moving visitors and locals around the sights, the town and the attractions within the Holyhead area and to explore options for joint visitor packages to be created in line with a Land Train provision. These packages could be sold to the cruise ship market and other visitors to Holyhead and would also help to improve and elevate the perceptions of the town in the eyes of potential customers, and truly Add Value to its Local Identity, Natural and Cultural Resources.

The Holyhead Land train study was undertaken in two stages, Phase 1 looked at whether the Land Train was the best option for fulfilling the need to attract more people to Holyhead Town and its hinterland and to boost footfall at local attractions.

The procured contractors worked with a group that was fully representative of agencies, the community and voluntary groups in the area to look at potential routes and to assess community by-in an aspirations for a Land Train and how the service could include as many attractions en-routes as possible.

Phase 2 was undertaken to look at the what the requirements were for a pilot and focused on ‘real time’ piloting of a service, testing the novelty factor, routes, numbers of people, cost, rental/purchase of train, storage of train, increased footfall at attractions, accessibility, ease of operation, recruitment of volunteers, visitor experience packages, marketing and future management options.

Conclusions

The conclusions of the study were that a Land Train was the preferred option for Holyhead, and a pilot would further prove the need for an added attraction in Holyhead.  The Train would increase footfall and service to the Town and its attractions, add value to the cruise ship and other visitor markets and create jobs.

Other pilots resulting from this work

Land Train Pilot July and August 2019

STUDY PHASE 1

STUDY PHASE 2

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